Statistics found that the second quarter of 2008, users of public concern Cosmetic Brand (ex 10) Total attention, less than 40%. Although the number of domestic brands dominate, but domestic brands could not be more concerned about the users, the face of strong foreign brand strength and strong marketing strategy, domestic brands gradually lose the competitive advantage of local operations, many domestic brands can use local operations advantages to the gradual from the fierce competition in the market disappeared.
2008 4 6 , Internet users concerned about the L'Oreal Paris, accounting for over 10% in 2008 Q2 Internet users concerned about the mass brand cosmetics, accounting for 11.59% interest. Olay attention to 5.86%, ranked second; Neutrogena concern accounting for 4.68%, ranking third. Internet users concerned about the 10 most popular brands of natural cosmetics hall is the only local brands, local brands as the only scores were nullified in the second quarter of 2008 Internet users concerned about the degree of 3.41%. Natural Church is not currently foreign-funded groups and compete in the fierce market competition, mainly rely on two, three or even four-cities stores, through the continued consolidation, rapidly expanding sales channels to enhance brand awareness and sales.
Users to follow the mass market cosmetics brand can not concentrate, easy to change the brand of concern
Compared with the third quarter of 2007, Paris, L'Oreal and Oil of Olay is still ranked first, second, users of these two brands have a certain loyalty to the concern of these two brands did not change due to the passage of time . 2 ranked list 3 to 10 brand worthy of our attention, whether Ranking brand or brands of precedence have undergone great changes. This phenomenon once again that the mass cosmetics market as the "Red Sea" Competition is fierce, Internet users to follow the mass market cosmetics brand can not concentrate, mainly reflected in the concerns of Internet users prone to such transfer of the brand, which over time goes on, Internet users interested in a particular brand of significant change will be issued to turn attention to other brands.
Concern Olay, Nivea Internet users turned to the possibility of L'Oreal Paris High
Most users will not only retrieve a brand, but also retrieval of some brand-related products, information, and repeated until there is more likely to buy a certain brand or product's motives. Statistics found that Internet users are generally not very clear brand preference with, and then retrieve only a particular brand or product. Therefore, by the number of Internet users search for the brand, and the search for a particular brand can be found in the frequency of Internet users in search of a degree of coincidence of several brands. Comparison of five Internet users concerned about the mass cosmetics brands (L'Oreal Paris, Olay, Neutrogena, Nivea and Natural Church), the data found that: the mass cosmetics brand users are more or less relevant in the search will focus Balioulai Ya, especially concerned about the Oil of Olay, Nivea's Internet users were 13.51%, 11.73% are also concerned about the L'Oreal Paris, indicating concern about Olay, Nivea Internet users is likely to shift attention from L'Oreal Paris on.
Coincidence degree that Internet users search: Nivea is the public Internet users 2nd coincidence cosmetic brands
Users search data shows that the coincidence degree, the most popular cosmetic concern to Internet users search the crowd five brands, L'Oreal Paris in search of other brands the highest degree of coincidence, a coincidence brand first and second coincidence brand Olay and Nivea, respectively, the so-called coincidence brand is the second top five brands in the Oil of Olay or Nivea search people search coincidence degree tied for second place.
L'Oreal Paris, Olay, Nivea were companies belonging to L'Oreal, Procter & Gamble Company and the German company Bayer wire Randolph is a world-class cosmetic products, cosmetic manufacturer, initiated the three brands brand concept, product concept, selling price, there are many similarities, making VW brand cosmetics users by searching for comparison. While Internet users less overall attention, the Nivea and Olay L'Oreal in Paris, ranked only fourth place, but the coincidence degree search brand Nivea has become the Internet users concern, that Internet users search the public Cosmetics brand, Nivea usually as the main comparison brand users.
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